Data Privacy in Digital Marketing

Data Privacy in Digital Marketing

How people think about their data and privacy has fundamentally changed. Forward-thinking marketers understand that online privacy concerns are real, and they have been preparing all along. These marketers strive for growth, but not at the cost of consumer trust. Instead, they invest in ways to protect and strengthen their relationships with customers, ultimately creating brands that will endure. These marketers realize that responsible marketing is more important than ever because the expectations for privacy are higher than ever.

Naive Realism Podcast

Naive Realism Podcast

In psychology, they call it naive realism, the tendency to believe that the other side is wrong because they are misinformed, that if they knew what you knew, they would change their minds to match yours. What we don't think, however, is maybe WE are the ones who are wrong. We never go into the debate hoping to be enlightened, only to crush our opponents. Listen in this episode as legendary psychologist Lee Ross explains how to identify, avoid, and combat this most pernicious of cognitive mistakes.

The 2020 Electorate

The 2020 Electorate

Voter turnout will play an important role in determining the relative electoral influence of different racial and ethnic groups. While demographic changes unfold slowly, it’s already clear that the 2020 electorate will be unique in several ways. Nonwhites will account for a third of eligible voters – their largest share ever – driven by long-term increases among certain groups, especially Hispanics. At the same time, one-in-ten eligible voters will be members of Generation Z, the Americans who will be between the ages 18 and 23 next year. That will occur as Millennials and all other older generations account for a smaller share of eligible voters than they did in 2016.

Podcast - Practice

Podcast - Practice

Is it true that all it takes to be an expert is 10,000 hours of practice? What about professional athletes? Do different people get more out of practice than others, and if so, is it nature or nurture? In this episode David McRaney asks all these things of David Epstein, author of The Sports Gene, who explains how practice affects the brain and whether or not greatness comes naturally or after lots and lots of effort.

Podcast: Labels and Cognitive Processes

Podcast: Labels and Cognitive Processes

We are each born labeled. In moments of ambiguity, those labels can change the way people make decisions about us. As a cognitive process, it is invisible, involuntary, and unconscious – and that’s why psychology is working so hard to understand it.

Podcast: Sleep Deprivation and Bias

Podcast: Sleep Deprivation and Bias

If you could compare the person you were before you became sleep deprived to the person after, you’d find you’ve definitely become...lesser than. In this episode, David McRaney sits down with two researchers whose latest work suggests sleep deprivation also affects how you see other people. In tests of implicit bias, negative associations with certain religious and cultural categories emerged after people started falling behind on rest.

Podcast: Moral Arguments and the Empathy Gap

Podcast: Moral Arguments and the Empathy Gap

“Raise your words, not your voice. It is rain that grows flowers, not thunder.” - Rumi

In this divisive and polarized era how do you bridge the political divide between left and right? How do you persuade the people on the other side to see things your way? New research by sociologist Robb Willer and psychologist Matthew Feinberg suggests that the answer is in learning how to cross something they call the empathy gap.

Podcast: Cognitive Perception, Positive Messaging for Learning, and Optimism

Podcast: Cognitive Perception, Positive Messaging for Learning, and Optimism

In this episode, Tali Sharot, a cognitive neuroscientist and psychologist at University College London, explains our' innate optimism bias. When the brain estimates the outcome of future events, it tends to reduce the probability of negative outcomes for itself, but not so much for other people. Sharot explains why and details how we can use our knowledge of this mental quirk to our advantage both personally and institutionally.

Podcast: Innovation, Insights, and Connections

Podcast: Innovation, Insights, and Connections

In this episode of the YANSS Podcast, David McRaney sits down with legendary science historian James Burke. In Connections, he offered an “alternate view of history” in which great insights took place because of anomalies and mistakes, because people were pursuing one thing, but it lead somewhere surprising or was combined with some other object or idea they could never have imagined by themselves. Innovation took place in the spaces between disciplines, when people outside of intellectual and professional silos, unrestrained by categorical and linear views, synthesized the work of people still trapped in those institutions, who, because of those institutions, had no idea what each other was up to and therefore couldn’t predict the trajectory of even their own disciplines, much less history itself.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

As U.S. Hispanics increasingly turn to online sources to inform their decisions and purchases, brands are working to engage this tech-savvy audience with relevant content and ads across platforms and devices. Here are several ways to integrate cultural and digital relevancy into brand communications.

The Art of Brand Loyalty: Lessons from Legislators

The Art of Brand Loyalty: Lessons from Legislators

The news on emails released by Jeb Bush and Hillary Clinton have prompted public officials to look at their online communication and brand longevity differently. Every elected official is a public brand, and experienced legislators are using creative content and new technologies to cultivate brand loyalty. Here are several lessons we can learn from them.

The People Side of Online Brand Management

The People Side of Online Brand Management

An integrated approach to strengthen the lifetime value of a brand goes beyond marketing and advertising. It is about the people side of brand management, how brand managers respond to real-time situations, and how evolving changes are incorporated into the process and measurements of success.

Características de los votantes hispanos en la Florida

Características de los votantes hispanos en la Florida

Un mapa electoral publicado por el Centro de Investigación Pew muestra información demográfica relevante sobre los votantes hispanos en la Florida. Hay 2.6 millones de votantes hispanos elegibles en la Florida. Entre los votantes hispanos registrados en la Florida, 479.000 están registrados como republicanos y 678.000 están registrados como demócratas.

How Americans Use Facebook and Twitter for News

How Americans Use Facebook and Twitter for News

A study conducted by Pew Research Center and the John S. and James L. Knight Foundation shows that more users are getting news on both Facebook and Twitter than in the past, and users are turning to each of these social networks to fulfill different types of information needs.

Managing Campaign Communications

Managing Campaign Communications

Campaign emails and digital data are managed separately from legislative communications to ensure compliance and safeguard user privacy. With the increasing occurrence of security breach, elected officials and campaign professionals are opting to centralize their communications in order to minimize potential security risks and maximize opportunities for their campaigns.