Luxury Marketing

How Affluent Millennials Live and Spend

How Affluent Millennials Live and Spend

The 15.5 million affluent millennials aged 18-34 with annual household incomes over $100,000 will receive a massive generational wealth transfer of $59 trillion, and they will become the dominant consumer group in the luxury market between 2018 and 2020.

Affluents in the United States

Affluents in the United States

The Affluent Survey USA published by Ipsos shows the growing spending power and digital adoption of U.S affluents. The affluent population is diverse in its generational and cultural composition. While Baby Boomers are the largest generation within the affluent population (38%), Gen Xers (33%) and Millennials (22%) combine to well outnumber Baby Boomers.