Over the past 50 years – from the Silent Generation’s young adulthood to that of Millennials today – the United States has undergone various cultural and societal shifts. Now that the youngest Millennials are in their 20s, Pew Research Center has done a comprehensive update of their prior demographic work on generations. Millennials are better educated – a factor tied to employment and financial well-being – but there is a sharp divide between the economic fortunes of those who have a college education and those who don’t.
A new Pew Research Center survey finds that most Americans (73%) say colleges and universities should not consider race or ethnicity when making decisions about student admissions. Just 7% say race should be a major factor in college admissions, while 19% say it should be a minor factor. While majorities across racial and ethnic groups agree that race should not be a factor in college admissions, white adults are particularly likely to hold this view: 78% say this, compared with 65% of Hispanics, 62% of blacks and 59% of Asians.
Voter turnout will play an important role in determining the relative electoral influence of different racial and ethnic groups. While demographic changes unfold slowly, it’s already clear that the 2020 electorate will be unique in several ways. Nonwhites will account for a third of eligible voters – their largest share ever – driven by long-term increases among certain groups, especially Hispanics. At the same time, one-in-ten eligible voters will be members of Generation Z, the Americans who will be between the ages 18 and 23 next year. That will occur as Millennials and all other older generations account for a smaller share of eligible voters than they did in 2016.
As U.S. Hispanics increasingly turn to online sources to inform their decisions and purchases, brands are working to engage this tech-savvy audience with relevant content and ads across platforms and devices. Here are several ways to integrate cultural and digital relevancy into brand communications.
Un mapa electoral publicado por el Centro de Investigación Pew muestra información demográfica relevante sobre los votantes hispanos en la Florida. Hay 2.6 millones de votantes hispanos elegibles en la Florida. Entre los votantes hispanos registrados en la Florida, 479.000 están registrados como republicanos y 678.000 están registrados como demócratas.
Census Bureau data estimate that the U.S. Hispanic population reached 54 million as of July 1, 2013, and it is no surprise that there is much talk about the power of the Hispanic voters and their impact on the upcoming elections. With a keen understanding of digital targeting and a data-centric approach, campaigns can improve their targeting efforts and increase their chances of winning the hearts of the Hispanic electorate.