Security

Cyberattacks on the Publics

Cyberattacks on the Publics

As the pace and magnitude of cyberattacks have increased around the world, a Pew Research Center survey in 26 countries among 27,612 respondents shows that people in multiple countries think it is likely that future hacks will target government data, public infrastructure, and elections. Opinion is mixed, however, on whether their nations are prepared for such events. In many cases, views about a country’s preparedness are shaped in part by partisanship and attitudes toward the party in power. People who support the governing party are often more likely to think their nation can handle a sizeable cyber hack.

Data Privacy in Digital Marketing

Data Privacy in Digital Marketing

How people think about their data and privacy has fundamentally changed. Forward-thinking marketers understand that online privacy concerns are real, and they have been preparing all along. These marketers strive for growth, but not at the cost of consumer trust. Instead, they invest in ways to protect and strengthen their relationships with customers, ultimately creating brands that will endure. These marketers realize that responsible marketing is more important than ever because the expectations for privacy are higher than ever.