Strategic Planning

Cyberattacks on the Publics

Cyberattacks on the Publics

As the pace and magnitude of cyberattacks have increased around the world, a Pew Research Center survey in 26 countries among 27,612 respondents shows that people in multiple countries think it is likely that future hacks will target government data, public infrastructure, and elections. Opinion is mixed, however, on whether their nations are prepared for such events. In many cases, views about a country’s preparedness are shaped in part by partisanship and attitudes toward the party in power. People who support the governing party are often more likely to think their nation can handle a sizeable cyber hack.

The 2020 Electorate

The 2020 Electorate

Voter turnout will play an important role in determining the relative electoral influence of different racial and ethnic groups. While demographic changes unfold slowly, it’s already clear that the 2020 electorate will be unique in several ways. Nonwhites will account for a third of eligible voters – their largest share ever – driven by long-term increases among certain groups, especially Hispanics. At the same time, one-in-ten eligible voters will be members of Generation Z, the Americans who will be between the ages 18 and 23 next year. That will occur as Millennials and all other older generations account for a smaller share of eligible voters than they did in 2016.

Podcast: Labels and Cognitive Processes

Podcast: Labels and Cognitive Processes

We are each born labeled. In moments of ambiguity, those labels can change the way people make decisions about us. As a cognitive process, it is invisible, involuntary, and unconscious – and that’s why psychology is working so hard to understand it.

Podcast: Moral Arguments and the Empathy Gap

Podcast: Moral Arguments and the Empathy Gap

“Raise your words, not your voice. It is rain that grows flowers, not thunder.” - Rumi

In this divisive and polarized era how do you bridge the political divide between left and right? How do you persuade the people on the other side to see things your way? New research by sociologist Robb Willer and psychologist Matthew Feinberg suggests that the answer is in learning how to cross something they call the empathy gap.

Podcast: Cognitive Perception, Positive Messaging for Learning, and Optimism

Podcast: Cognitive Perception, Positive Messaging for Learning, and Optimism

In this episode, Tali Sharot, a cognitive neuroscientist and psychologist at University College London, explains our' innate optimism bias. When the brain estimates the outcome of future events, it tends to reduce the probability of negative outcomes for itself, but not so much for other people. Sharot explains why and details how we can use our knowledge of this mental quirk to our advantage both personally and institutionally.

The Art of Brand Loyalty: Lessons from Legislators

The Art of Brand Loyalty: Lessons from Legislators

The news on emails released by Jeb Bush and Hillary Clinton have prompted public officials to look at their online communication and brand longevity differently. Every elected official is a public brand, and experienced legislators are using creative content and new technologies to cultivate brand loyalty. Here are several lessons we can learn from them.

The People Side of Online Brand Management

The People Side of Online Brand Management

An integrated approach to strengthen the lifetime value of a brand goes beyond marketing and advertising. It is about the people side of brand management, how brand managers respond to real-time situations, and how evolving changes are incorporated into the process and measurements of success.

Managing Campaign Communications

Managing Campaign Communications

Campaign emails and digital data are managed separately from legislative communications to ensure compliance and safeguard user privacy. With the increasing occurrence of security breach, elected officials and campaign professionals are opting to centralize their communications in order to minimize potential security risks and maximize opportunities for their campaigns.