Voter Insights

Political Independents

Political Independents

Independents often are portrayed as political free agents with the potential to alleviate the nation’s partisan divisions. The reality is that most independents are not all that “independent” politically. An overwhelming majority of independents (81%) continue to “lean” toward either the Republican Party or the Democratic Party. Among the public overall, 17% are Democratic-leaning independents, while 13% lean toward the Republican Party.

Young Adulthood Today

Young Adulthood Today

Over the past 50 years – from the Silent Generation’s young adulthood to that of Millennials today – the United States has undergone various cultural and societal shifts. Now that the youngest Millennials are in their 20s, Pew Research Center has done a comprehensive update of their prior demographic work on generations. Millennials are better educated – a factor tied to employment and financial well-being – but there is a sharp divide between the economic fortunes of those who have a college education and those who don’t.

The Role and Meaning of Algorithms

The Role and Meaning of Algorithms

Algorithms are all around us, using stores of data and complex analytics to make decisions with often significant impacts on humans – from choosing the content people see on social media to judging whether a person is a good credit risk or job candidate. Here are some of the key findings from recent research by the Pew Research Center.

The 2020 Electorate

The 2020 Electorate

Voter turnout will play an important role in determining the relative electoral influence of different racial and ethnic groups. While demographic changes unfold slowly, it’s already clear that the 2020 electorate will be unique in several ways. Nonwhites will account for a third of eligible voters – their largest share ever – driven by long-term increases among certain groups, especially Hispanics. At the same time, one-in-ten eligible voters will be members of Generation Z, the Americans who will be between the ages 18 and 23 next year. That will occur as Millennials and all other older generations account for a smaller share of eligible voters than they did in 2016.

Características de los votantes hispanos en la Florida

Características de los votantes hispanos en la Florida

Un mapa electoral publicado por el Centro de Investigación Pew muestra información demográfica relevante sobre los votantes hispanos en la Florida. Hay 2.6 millones de votantes hispanos elegibles en la Florida. Entre los votantes hispanos registrados en la Florida, 479.000 están registrados como republicanos y 678.000 están registrados como demócratas.

How Americans Use Facebook and Twitter for News

How Americans Use Facebook and Twitter for News

A study conducted by Pew Research Center and the John S. and James L. Knight Foundation shows that more users are getting news on both Facebook and Twitter than in the past, and users are turning to each of these social networks to fulfill different types of information needs.

The Growing Importance of Hispanics in the Digital Space

The Growing Importance of Hispanics in the Digital Space

Census Bureau data estimate that the U.S. Hispanic population reached 54 million as of July 1, 2013, and it is no surprise that there is much talk about the power of the Hispanic voters and their impact on the upcoming elections. With a keen understanding of digital targeting and a data-centric approach, campaigns can improve their targeting efforts and increase their chances of winning the hearts of the Hispanic electorate.

Engaging with Women of Today

Engaging with Women of Today

Susan B. Anthony, an icon of the women’s suffrage movement, once said, “Modern invention has banished the spinning wheel, and the same law of progress makes the woman of today a different woman from her grandmother,” and her century-old wisdom speaks to the problems in today’s communications.