Content

The Role and Meaning of Algorithms

The Role and Meaning of Algorithms

Algorithms are all around us, using stores of data and complex analytics to make decisions with often significant impacts on humans – from choosing the content people see on social media to judging whether a person is a good credit risk or job candidate. Here are some of the key findings from recent research by the Pew Research Center.

Podcast: Labels and Cognitive Processes

Podcast: Labels and Cognitive Processes

We are each born labeled. In moments of ambiguity, those labels can change the way people make decisions about us. As a cognitive process, it is invisible, involuntary, and unconscious – and that’s why psychology is working so hard to understand it.

Podcast: Moral Arguments and the Empathy Gap

Podcast: Moral Arguments and the Empathy Gap

“Raise your words, not your voice. It is rain that grows flowers, not thunder.” - Rumi

In this divisive and polarized era how do you bridge the political divide between left and right? How do you persuade the people on the other side to see things your way? New research by sociologist Robb Willer and psychologist Matthew Feinberg suggests that the answer is in learning how to cross something they call the empathy gap.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

As U.S. Hispanics increasingly turn to online sources to inform their decisions and purchases, brands are working to engage this tech-savvy audience with relevant content and ads across platforms and devices. Here are several ways to integrate cultural and digital relevancy into brand communications.

The Art of Brand Loyalty: Lessons from Legislators

The Art of Brand Loyalty: Lessons from Legislators

The news on emails released by Jeb Bush and Hillary Clinton have prompted public officials to look at their online communication and brand longevity differently. Every elected official is a public brand, and experienced legislators are using creative content and new technologies to cultivate brand loyalty. Here are several lessons we can learn from them.

The People Side of Online Brand Management

The People Side of Online Brand Management

An integrated approach to strengthen the lifetime value of a brand goes beyond marketing and advertising. It is about the people side of brand management, how brand managers respond to real-time situations, and how evolving changes are incorporated into the process and measurements of success.

How Americans Use Facebook and Twitter for News

How Americans Use Facebook and Twitter for News

A study conducted by Pew Research Center and the John S. and James L. Knight Foundation shows that more users are getting news on both Facebook and Twitter than in the past, and users are turning to each of these social networks to fulfill different types of information needs.