Data Privacy

The Privacy Act of 1974

The Privacy Act of 1974

The Privacy Act of 1974, 5 USC 552a, provides protection to individuals by ensuring that personal information collected by Federal agencies (and their contractors) is limited to that which is legally authorized and necessary and is maintained in a manner which precludes unwarranted intrusions upon individual privacy.

Cyberattacks on the Publics

Cyberattacks on the Publics

As the pace and magnitude of cyberattacks have increased around the world, a Pew Research Center survey in 26 countries among 27,612 respondents shows that people in multiple countries think it is likely that future hacks will target government data, public infrastructure, and elections. Opinion is mixed, however, on whether their nations are prepared for such events. In many cases, views about a country’s preparedness are shaped in part by partisanship and attitudes toward the party in power. People who support the governing party are often more likely to think their nation can handle a sizeable cyber hack.

The Role and Meaning of Algorithms

The Role and Meaning of Algorithms

Algorithms are all around us, using stores of data and complex analytics to make decisions with often significant impacts on humans – from choosing the content people see on social media to judging whether a person is a good credit risk or job candidate. Here are some of the key findings from recent research by the Pew Research Center.

Data Privacy in Digital Marketing

Data Privacy in Digital Marketing

How people think about their data and privacy has fundamentally changed. Forward-thinking marketers understand that online privacy concerns are real, and they have been preparing all along. These marketers strive for growth, but not at the cost of consumer trust. Instead, they invest in ways to protect and strengthen their relationships with customers, ultimately creating brands that will endure. These marketers realize that responsible marketing is more important than ever because the expectations for privacy are higher than ever.