Among U.S. adults who use Facebook, around three-quarters (74%) visit the site at least once a day, according to a 2019 survey. Roughly four-in-ten U.S. adults (43%) get news from Facebook. The share of U.S. adults who get news through Facebook is much higher than the shares who get news through YouTube (21%), Twitter (12%), Instagram (8%), LinkedIn (6%) and other platforms. Among U.S. adults who get news from Facebook, women are more likely than men to do this (61% vs. 39%), as are Whites when compared with Nonwhites (62% vs. 37%).
The share of U.S. adults who say they use social media platforms or apps is statistically unchanged from where it stood in early 2018 despite a serious of controversies over privacy, misinformation, and censorship on social media, according to a Pew Research Center survey conducted earlier this year. Facebook – which recently celebrated its 15th anniversary – remains one of the most widely used social media sites among adults in the U.S. Roughly seven-in-ten adults (69%) say they use the platform.
All the data in the world will not lead to business growth if you can not mine it successfully for insights. What that takes is smart data analysis — and the right approach and tools to carry it off. To succeed in today’s challenging and competitive environment, marketers must break down the silos across departments, teams, and channels to consolidate data and see a unified view of the audience. By bringing data together, businesses are better able to understand and respond to their audience needs — and that leads to growth.
Algorithms are all around us, using stores of data and complex analytics to make decisions with often significant impacts on humans – from choosing the content people see on social media to judging whether a person is a good credit risk or job candidate. Here are some of the key findings from recent research by the Pew Research Center.
How people think about their data and privacy has fundamentally changed. Forward-thinking marketers understand that online privacy concerns are real, and they have been preparing all along. These marketers strive for growth, but not at the cost of consumer trust. Instead, they invest in ways to protect and strengthen their relationships with customers, ultimately creating brands that will endure. These marketers realize that responsible marketing is more important than ever because the expectations for privacy are higher than ever.